Privacy Policy

Sunshine Matter, LLC

Effective Date: August 14, 2026

Sunshine Matter, LLC (“Sunshine Matter,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.sunshinematter.com, intelligence.sunshinematter.com, related Sunshine Matter webpages and landing pages, or otherwise interact with us through forms, appointments, payments, email communications, and services (collectively, the “Services”).

By using our Services or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Sunshine Matter, we may collect the following categories of information.

Contact Information

We may collect:

• Name

• Email address

• Mobile or telephone number

• Company or organization name

• Company address

• Job title or professional information you voluntarily provide

Appointment and Inquiry Information

When you request information, complete a form, schedule an appointment, or inquire about an engagement, we may collect:

• Appointment date and time

• Reason for your inquiry

• Business or organizational needs

• Information submitted through questionnaires, forms, surveys, or scheduling tools

• Other information you voluntarily provide

Payment and Transaction Information

When payment is required for a Sunshine Matter service, payment information may be processed through third-party payment providers such as Stripe.

Sunshine Matter may receive transaction-related information such as payment status, transaction amount, customer name, contact information, and limited payment-method information. Payment providers process payment information according to their own privacy and security practices.

Organizational and Project Information

If you engage Sunshine Matter for consulting, diagnostic, strategy, culture, organizational design, branding, research, experience design, or related services, you may provide business or organizational information necessary for us to perform the engagement.

The handling of confidential or proprietary client information may also be governed by a proposal, statement of work, engagement agreement, nondisclosure agreement, or other written agreement between Sunshine Matter and the client.

Technical Information

Our websites, hosting platform, and service providers may automatically collect certain technical information when you interact with our sites, such as:

• Browser or device information

• IP address

• Pages visited

• Date and time of a visit

• Referring pages or URLs

• Website functionality and performance information

This information may be collected through cookies, server logs, or similar technologies necessary to operate and secure our websites and services.

2. How We Use Information

Sunshine Matter may use personal information to:

• Respond to inquiries and requests

• Schedule and manage appointments

• Determine whether our services are appropriate for a prospective client

• Provide consulting, diagnostic, strategy, organizational design, culture, branding, research, or related professional services

• Process transactions and administer paid engagements

• Send appointment confirmations and reminders

• Communicate about an active or prospective engagement

• Send email communications that you have requested or that are otherwise permitted by law

• Maintain business and client records

• Improve our services, processes, and customer experience

• Understand how our business and services are performing

• Protect our websites, systems, clients, and business from fraud, misuse, or security threats

• Comply with legal, regulatory, accounting, tax, or contractual obligations

• Establish, exercise, or defend legal rights

We do not currently use SMS or text messaging for marketing communications.

3. Email Communications

If you provide your email address, Sunshine Matter may use it to respond to your inquiry, communicate about appointments or services, provide information you requested, or send other relevant business communications.

Where required, marketing emails will include a method for unsubscribing or changing your communication preferences.

You may unsubscribe from marketing emails at any time by using the unsubscribe option provided in the message or by contacting us at [email protected].

Unsubscribing from marketing communications will not necessarily prevent us from sending transactional, appointment-related, service-related, or legally required communications.

4. Appointments and Calendar Services

Sunshine Matter may use third-party scheduling and calendar tools, including Google Calendar, to schedule and administer appointments.

Information associated with an appointment may therefore be processed by the applicable scheduling or calendar provider in connection with providing those services.

5. Payment Processing

Sunshine Matter may use Stripe or other third-party payment processors to accept payments.

Payment-card information submitted through a payment processor is subject to that provider’s privacy, security, and payment practices. Sunshine Matter does not sell payment information.

We may retain transaction records needed for accounting, tax, client-service, fraud-prevention, dispute-resolution, or legal purposes.

6. Service Providers

We use third-party providers to help operate our business and provide services.

Depending on your interaction with us, these providers may include:

• Growth Hub 365 and the underlying Go High Level technology used for customer relationship management, forms, funnels, scheduling, automation, communications, and related business functions

• Stripe for payment processing

• Google and Google Calendar for scheduling and related business functions

• Website hosting, domain, email, security, or technology providers

• Professional advisers or contractors when reasonably necessary to support our business or comply with law

These providers may process information as necessary to perform services for Sunshine Matter and may maintain their own privacy policies and legal obligations.

7. Sale and Disclosure of Personal Information

Sunshine Matter does not sell or rent your personal information.

We do not provide customer information to third parties in exchange for monetary payment.

We may disclose personal information to service providers that process information on our behalf or assist us in operating our business, as described in this Privacy Policy.

We may also disclose information when reasonably necessary to:

• Comply with applicable law, regulation, court order, subpoena, or lawful governmental request

• Protect the rights, safety, property, or security of Sunshine Matter, our clients, or others

• Investigate suspected fraud, abuse, security incidents, or violations of an agreement

• Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable legal requirements

8. Cookies and Similar Technologies

Our websites may use cookies or similar technologies required for website operation, security, functionality, scheduling, forms, embedded services, or other site features.

Sunshine Matter does not currently represent that it uses Google Analytics or advertising pixels unless and until those tools are implemented.

If we materially expand our use of analytics, advertising, tracking, or similar technologies, we may update this Privacy Policy and provide additional choices or notices where appropriate.

9. Artificial Intelligence and Automated Technologies

Sunshine Matter may use artificial-intelligence-assisted technology as part of certain business operations or professional services.

For example, AI-assisted systems may support pattern recognition, information organization, analysis, customer interactions, or other functions while human professional judgment remains part of Sunshine Matter’s work.

If Sunshine Matter makes an AI-enabled voice, chat, or similar interactive service available, information you provide during that interaction may be processed to respond to your request and operate the service.

If a conversation is recorded or transcribed, Sunshine Matter will provide notices or obtain consent where required by applicable law.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the services for which the information was collected

• Maintain appropriate client and business records

• Meet contractual obligations

• Resolve disputes

• Enforce agreements

• Comply with applicable legal, accounting, tax, or regulatory requirements

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements and business practices.

11. Data Security

Sunshine Matter takes reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, database, or information system can be guaranteed to be completely secure. You should use appropriate care when transmitting personal or confidential information electronically.

12. Your Privacy Choices and Rights

You may contact Sunshine Matter to:

• Ask what personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of certain personal information

• Update your contact information

• Change your marketing communication preferences

• Ask questions about how we use your information

Depending on your state of residence and applicable law, you may have additional privacy rights. These rights may be subject to exceptions, limitations, verification requirements, or eligibility thresholds under applicable law.

We will review privacy requests and respond as required by applicable law.

To submit a privacy request, contact [email protected].

13. Children and Minors

Sunshine Matter’s websites and online services are not directed to children under 13 years of age, and we do not knowingly collect personal information online from children under 13.

If we learn that we have collected personal information online from a child under 13 in circumstances requiring parental consent, we will take appropriate steps consistent with applicable law.

Certain Sunshine Matter programs or services may be appropriate for individuals under 18 when participation is authorized by a parent, legal guardian, school, organization, employer, or other responsible party as appropriate.

Individuals under 18 should not make purchases or enter into binding agreements with Sunshine Matter unless permitted by applicable law and appropriately authorized by a parent or legal guardian.

If you believe a child under 13 has provided personal information through one of our online services, contact us at [email protected].

14. Third-Party Websites and Services

Our websites may contain links to third-party websites, platforms, scheduling systems, payment services, or other resources.

Sunshine Matter does not control the privacy practices of independent third parties. Your interaction with those services is subject to their respective privacy policies and terms.

We encourage you to review those policies before providing personal information.

15. Business Clients and Information About Other Individuals

Organizations engaging Sunshine Matter may provide information relating to employees, leaders, participants, stakeholders, customers, or other individuals.

Clients are responsible for ensuring that they have appropriate authority, notices, permissions, or other lawful bases necessary to provide such information to Sunshine Matter.

Additional privacy, confidentiality, data-use, or security requirements may be addressed in the applicable engagement agreement or statement of work.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations.

When we make material changes, we will update the effective date shown at the top of this Policy and provide any additional notice required by applicable law.

17. Contact Us

Questions, concerns, or privacy requests may be directed to:

Sunshine Matter, LLC

Washington, DC

Email: [email protected]

Phone: 202-759-3774

Website: www.sunshinematter.com